Interview with the Information Architect Peter Boersma
This episode is an interview with Peter Boersma, also at the IA Summit. Peter is an important Information Architect in the Netherlands. He strongly supports the IA community there and created some IA deliverables already which communicate the field of Information Architecture to the Business World quite well. Listen to his thoughts right here in the interview…
Podcast of this Interview - 19:08 minutes
Quick Jump: Questions in this Interview (select time on your audio player)
01:01 minunte - main reasons for being at the IA Summit?
01:49 minunte - Can you tell us something about yourself as an IA?
03:27 minunte - How do you define IA for yourself?
04:05 minunte - Experience Designer sounds interesting as a job title?
04:30 minunte - How do you sell IA to a potential client?
05:25 minunte - How can IA support real business workflow?
06:45 minunte - In which context is IA very strong/less relevant?
08:22 minunte - Business strategies and selling?
08:53 minunte - Comparison of US and Europe?
10:58 minunte - How can the Europeans catch up with the US?
12:08 minunte - Where’s the benefit for the healthcare in IA?
13:37 minunte - How can Intranets of Healthcare companies be optimised with IA?
14:55 minunte - What methods shouldn’t be missing in a professional IA project?
16:35 minunte - In your opinion, where is IA heading - especially in Europe?
Further Information on Peter Boersma
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